These three mascots were developed upon the request of Zain Telecom. While each one has a different character, they together form a rich and diverse combination. The extreme of one character is neutralised by the other, but together they garantee a fun ride full of quality moments.

Prunes is a restaurant that opened in 2012 in Kampala, Uganda. The concept of the restaurant is "curiosity" and invites the consumer to take a journey of discovery; whether it's the discovery of new tastes, aromas, or the experience of the space itself. This is taken further in the visual communication and the branding.

illustration initially intended for the header of larmoiredelana.com, part of a longer process that will be shared soon. This illustration depicts the blogger herself surrounded by the rich world of fashion and holding the path to her world- the larmoire de lana peephole.

These are some of my sketches at the concept stage of the Audi Efficient technologies 2010 campaign in the ME. To view the campaign visit my AUDI Middle East Project in my Gallery.

Kunhadi is a Lebanese NGO that mainly campaigns for road safety in all its forms. This year we took the mothers' day as an opportunity to remind people, especially young drivers, of the effect of their wrecklessness. The campaign is airing on various TV stations, is present online (http://www.youtube.com/watch?v=zPdt_1ooxOo), and was communicated on billboards and posters too.

Maybe this commercial will make you smile and tear up at once, but most importantly, will make you think.

The end of year xmas campaign developed for the New Lebanese success story, IXSIR wine.

The ideal scenario was to model the alteregos in 3D, and actually show how different spectacles affect your look and the character you give out.

The brief started with a 50%promo on any second spectacles pair you purchase. We turned it from a boring hard sell campaign into a more interactive and fun one. With the minimal budget at hand all this was done through basic photoshoot and retouching.

The challenge was to brand a new dry cleaning service catering to high profile clientele, sheikhs and high rank Emiratis, as well as other residents of Dubai. The logo needed to portray classiness while remaining in the "dry cleaning" services category; so the essential elements in the brief were: 1- High End 2- Cleanliness and hygiene 3- friendliness 4- approachablity. Based on these components and the name "Crystal", the logo emblem was developed portraying a representative and fun element of cleaning- the bubbles. The intersection of these created a crystal-like effect.

A fun take on twitter based on the song "Close to you" by the Carpenters.